Innovation through design thinking has redefined SAP's product development, enriching creativity and delivering solutions that resonate with users' real needs.
The trend towards user-centric design, collaboration between disciplines, agility in development, and empathetic problem-solving resonates with SAP's approach.
SAP stands out by integrating design thinking throughout its organization, prioritizing user experience and collaborative problem-solving in its development process.
Initial results manifested in improved user satisfaction, more innovative solutions, greater alignment with customer needs, and enhanced interdisciplinary collaboration.
Obstacles included cultural change within the organization, balancing user needs with technical constraints, and implementing design thinking across diverse teams.