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The Role of Design Thinking in SAP's Software
Implementing design thinking in enterprise software
Aligning software design with user journeys
Investing in human-centric design and innovation
Focus on user needs and collaborative problem-solving
Elevating user experience through design innovation

The Role of Innovation

What was the role of innovation?

Innovation through design thinking has redefined SAP's product development, enriching creativity and delivering solutions that resonate with users' real needs.

What is the main focus?

The trend towards user-centric design, collaboration between disciplines, agility in development, and empathetic problem-solving resonates with SAP's approach.

What makes them special?

SAP stands out by integrating design thinking throughout its organization, prioritizing user experience and collaborative problem-solving in its development process.

What were the initial results?

Initial results manifested in improved user satisfaction, more innovative solutions, greater alignment with customer needs, and enhanced interdisciplinary collaboration.

What were the obstacles?

Obstacles included cultural change within the organization, balancing user needs with technical constraints, and implementing design thinking across diverse teams.